Why Email Marketing Is Important For eCommerce Brands

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Email marketing is one of the most essential, if not the most essential when it comes to eCommerce marketing. Emails allow you to build life-long customers and when done correctly can seem like you are printing money.

There is often a misconception you may have heard that ’email marketing is dead’, we’re here to tell you not to believe that. If you still don’t believe me, here are some stats that should change your mind. After all, the stats don’t lie.

Just from these three stats, we can see the importance email marketing is when it comes to eCommerce brands, and it doesn’t show any signs of slowing down in the meantime.

If you aren’t sending emails to your subscribers then you’re missing out on some major opportunities for your eCommerce brand.

Email can be used directly in so many ways to sell from welcome flows, abandoned carts and even personalised email campaigns.

The best part about email marketing as well? It’s inexpensive so think about it you have a pool of subscribers already interested in your brand and it doesn’t cost much to be reaching out and engaging with them…

In the most blunt term possible… you’d be a fool not to be utilising this.

If you are still not convinced, here’s why email marketing is so important for eCommerce brands moving forward.

Why Do You Need Email Marketing For eCommerce?

If you aren’t sending emails to your subscribers then you’re missing out on some major opportunities for your eCommerce brand.

Email can be used directly in so many ways to sell from welcome flows, abandoned carts and even personalised email campaigns.

The best part about email marketing as well?

It’s inexpensive so think about it you have a pool of subscribers already interested in your brand and it doesn’t cost much to be reaching out and engaging with them…

In the most blunt term possible… you’d be a fool not to be utilising this.

If you are still not convinced, here’s why email marketing is so important for eCommerce brands moving forward.

Rewards Your Loyal Customers

As an eCommerce brand, we want to reward those customers who keep coming back.

After all, you’d be nothing without these people.

Email marketing is the perfect channel that allows you to do this.

With ESP’s that are primarily eCom focused like Klaviyo allow you segment your audience into VIPs from money spent or how many times they’ve purchased.

This allows you to focus on these loyal customers and reward them personally.

This show of gratitude will not only cement that life loyal customer but even get them adding more to cart then they would have.

It’s a win/win situation.

Winback Your Engaged Customers 

It’s no different for any eCommerce brand, everyone has customers who have purchased from you in the past but then they go inactive. No need to worry this can range from a lot of reasons e.g. Not being tempted, on a strict budget, don’t need a new product.

We could go on and on, we mustn’t forget a customer just isn’t a customer.

There’s still a chance though we can still win back some of those people and remind them of what they’ve missed.

A popular decision amongst email marketing for eCommerce brands is striking up a deal with them and offering a discount.

After a few winback attempts and no joy, should be looking into removing them for good.

If you are looking to craft the perfect winback sequence, we’ve put together a few tips for you.

Increasing Your Conversion With Advanced Segmentation 

As I was saying before, with eCom focused ESP’s like Klaviyo one of the features they have is advanced segmentation.

You can help you separate your customers on their behaviours taken on your store.

This allows you to maximum your conversions with the ability to craft personalised emails based on the behaviours.

Example – if you wanted to run and sell an offer on a bag to people who haven’t ever purchased this bag, you can segment your audience who are engaged and never purchased this bag before.

Meaning it won’t reach people inbox who have purchased the bag before, so you can use this to your advantage and you won’t get the dreaded ‘I purchased this bag a day ago and now you’ve put it on offer!’ complaints.

Emails Aren’t Just For Sales

A big thing people seem to miss about eCommerce email marketing is that it isn’t just for spamming people with discount codes and pushing products on them constantly.

It’s one of the most valuable tools when it comes to interacting with your subscribers of your brand. You can use emails to send thank you notes, info blogs that could help them, tracking numbers to help with their orders. 

Little emails like this can go a long way with a customer. Many brands don’t show enough appreciation and lose out on customers in the long run. 

Don’t focus on constantly sending out sales and discount emails to your customers. Try to treat them as a community.

You Actually Own The List

Let’s say you’ve spent months on building a following on Instagram and it’s good, it’s bringing in revenue and many more new people. Don’t worry, this is great. We want eCommerce brands to use every stream possible to them.

But have you ever considered if one day it just went up in smoke, you could get banned for unknown reasons, hacked or it starts drying up on there. You are in someone’s else’s house so to speak playing by their rules.

Email marketing doesn’t have that much risk. You own your lists of subscribers that have taken an interest into your brand. That means you can reach out to them on your terms and can’t lose the ability to do that.

Your Customers Actually Want To Hear From You

If someone has taken the time out to purchase from you or sign up to your email newsletter, it’s because they actually want to hear from you. 

This means you aren’t actively searching for a spark like running ads. There’s already a spark there between you and your subscribers.

Another stat to help back this up, did you know 90 percent of people say they want to receive promo emails from companies they engage with?

Conclusion

Email marketing for eCommerce brands is nowhere near dead as the lies would try and make you believe and there’s all the proof you need.

Remailey helps eCommerce brands increase their revenue through email using Klaviyo.

Book a free audit call here to see where you are struggling with your emails.

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